It’s the new kid in town in a world where meat products and their vast, dangerous consumption are finally getting overthrown for healthy and sustainable alternatives.
Impossible foods, a company founded in 2011, has made it their mission to find alternative food sources to create products that are so meat-like in texture and taste, carnivores won’t be able to argue when it comes to healthier options.
Here’s what their website has to say about one of their top sellers, the Impossible Burger:
Love meat? Eat meat. Impossible delivers all the flavor, aroma, and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the impossible.
We’re not suggesting that carnivores give up their delicious delicacies to switch over completely to plant-based food products, but there is some science to back up the change. According to the market, in a short time plant-based products will actually end up being cheaper than the meat products they’re meant to rival. Currently they’re not so attractive with high prices in the cooler section of your local grocery store, but as they become more popular and easier to produce, they’ll take over when it comes to lower prices and affordability.
The company from California isn’t coming into the game blind; they’ve done their research, studying animal meat down to the molecular level, and they’ve done everything they can to replicate it in the lab.
If you’re willing to take the challenge, check out one of the locations below to give the Impossible Burger a shot. While you may still want to keep meat in your diet for various reasons, there’s no reason you can’t also enjoy these juicy alternatives from Impossible Foods.
Momofuku Nishi – New York
Momofuku’s chef threw the Impossible Burger on the menu in 2016, and there it has remained side-by-side with blue crab campanelle, cherry blossom tiramisu, 45-day dry aged rib eye, and other elevated dishes.
Bareburger – New York
Our first location was a high-end restaurant; Bareburger may have multiple locations, but they’re just as impressive when it comes to product quality and their menu.
They offer the Impossible Burger with other vegan and gluten free options as well. Their site taunts anyone who might be giving them the side-eye: “So all you carnivorous, veggie-heads, and gluten-haters come hang at our place and let us serve you all the local, organic, & sustainable burgers, shakes, salads, fries, and sides your earth-loving mouths can handle.”
That isn’t an empty threat. Their locally sourced and organic ingredients are sure to make Impossible proud to be on their menu.
Yes. You heard us right. Possibly the most surprising place on our list to find non-meat, sustainable burgers, Burger King tested out the small market of St. Louis to see how adding the Impossible Burger to their menu would be received.
By the end of 2019 customers should be seeing the Impossible Whopper make an appearance – let’s hope this is a step in the right direction when it comes to a fast-food overhaul in America.
The Cheesecake Factory has long been known as a classy but fun American-style, family friendly restaurant. They started out in California, the same state that Impossible Foods began their story, so it isn’t surprising that they’re helping out their fellow Californians by adding the Impossible Burger to their menu in select locations.
A world-wide burger chain, Umami began in America with the intention of serving gourmet burgers to the public. Locations range from Florida, California, New York, and Nevada all the way to Japan.
You can find the Impossible Burger under the “Burgers” tab of their menu, alongside the Original, Throwback, Manly, and more. Detailed flavors include truffle, miso mustard, and bacon – so they aren’t a vegan or vegetarian-only place, but they are very conscious of how the meat market is affecting the environment.
White Castle has roots in Wichita, Kansas, and has heavily influenced comedy culture with its chain being the focal point of the movie Harold & Kumar Go to White Castle.
They could be a sly “in” for the Impossible Burger winning over an entire generation. One of the top items on the menu is the Impossible Slider, described as: “…it sizzles, tastes and smells just like real beef – but guess what? It’s made from plants! Also available without cheese. Amazing taste, plant based!”
If White Castle can jump on board with this major change to the food industry, why not expect the same of other fast food chains?
Now available in select locations, even Applebee’s has joined the craze of adding this burger to their menu. Since the restaurant has recently become the butt of many jokes, it could be that they’re trying to re-vamp their vibe in a world that is quickly changing. No longer does every customer want a fat, juicy steak; but that doesn’t mean they don’t want the experience of eating a delicious and oozing burger.
The Impossible Slider with Smoked Cheddar Cheese – it sizzles, tastes and smells just like real beef- but guess what? It’s made from plants! Also available without cheese. Amazing taste, plant based!